|1. Singapore Pop Artistes|
|2. International Pop Artistes (UK).|
Information for the Young 'Uns Today.
Internal Record Sleeve:
It is common knowledge in the 1960s that Singapore pop artistes and international ones are promoted together on inside sleeve covers (jackets as the Americans call them).
The inside sleeve (image 3) found within the covers of vinyl records is proof enough. As an example, in the new 7-inch EP/EMI releases for 1968, big stars like Cliff Richard and Lulu (image 2) are featured on the same soft cover with local recording artistes The McCoys and Sugiman Jahuri (image 1).
|3: Internal soft sleeve vinyl covers from EMI Records.|
Similarly, this soft sleeve cover (image 4) shields a record in between. Again the Chinese singers (right), well-known in Asia, are juxtaposed with top world singers like Nat King Cole, Herman's Hermits, Judd Solo and Keith West (left).
|4: Advertising Layout on a Double Sheet Soft Sleeve|
Singles (record with two songs on one vinyl) are stored in colourful sleeves to advertise future releases. The 5th image shows this trend when 4 record covers are displayed attractively on each corner of the sleeve. One picture would feature an Asian star, i.e. Siew Fong Fong's pop Chinese Long Play L.O.V.E. which comes with 3 other LP covers, namely, Bobby Gentry, Glen Campbell and a Hawaiian Favourites selection.
Extended Play Record Cover (Jackets):
Then the promoters get really serious when Extended Play record covers illustrate the same trend. European pop singers like Maria Zamora, Herman van Keeken and Mieke Telkamp share stardom on the front sleeve with Asian/Dutch powerhouse Anneke Gronloh. She sings in Indonesian, English and Dutch, rising to fame with an Indonesian hit Asmara (Love).
No Sleeve, No Cover, No Record:
In today's media exposure, do we still find our local pop stars featured together with international ones under the same banner? I doubt it. I guess Asian singers have done exceptionally well today and have a niche of their own in the music world. Then again, what's there to advertise?
Information's a click away on the website and you just download from iTunes or wherever. So if you wish to buy Kit Chan songs, just pay through Credit, download and get your songs:
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