Monday, January 26, 2015

Singapore Vinyls Share Platform On World Stage

1. Singapore Pop Artistes
2. International Pop Artistes (UK).
Support SG50: Highlighting Memories.
Information for the Young 'Uns Today.

Internal Record Sleeve:

It is common knowledge in the 1960s that Singapore pop artistes and international ones are promoted together on inside sleeve covers (jackets as the Americans call them).

The inside sleeve (image 3) found within the covers of vinyl records is proof enough.  As an example, in the new 7-inch EP/EMI releases for 1968, big stars like Cliff Richard and Lulu (image 2) are featured on the same soft cover with local recording artistes The McCoys and Sugiman Jahuri (image 1).
3: Internal soft sleeve vinyl covers from EMI Records.
Panoramic Record Sleeve:

Similarly, this soft sleeve cover (image 4) shields a record in between. Again the Chinese singers (right), well-known in Asia, are juxtaposed with top world singers like Nat King Cole, Herman's Hermits, Judd Solo and Keith West (left).

4: Advertising Layout on a Double Sheet Soft Sleeve
Single Record Sleeve:

Singles (record with two songs on one vinyl) are stored in colourful sleeves to advertise future releases. The 5th image shows this trend when 4 record covers are displayed attractively on each corner of the sleeve. One picture would feature an Asian star, i.e. Siew Fong Fong's pop Chinese Long Play L.O.V.E. which comes with 3 other LP covers, namely, Bobby Gentry, Glen Campbell and a Hawaiian Favourites selection.

Extended Play Record Cover (Jackets):

Then the promoters get really serious when Extended Play record covers illustrate the same trend. European pop singers like Maria Zamora, Herman van Keeken and Mieke Telkamp share stardom on the front sleeve with Asian/Dutch powerhouse Anneke Gronloh. She sings in Indonesian, English and Dutch, rising to fame with an Indonesian hit Asmara (Love).

No Sleeve, No Cover, No Record:

In today's media exposure, do we still find our local pop stars featured together with international ones under the same banner? I doubt it.  I guess Asian singers have done exceptionally well today and have a niche of their own in the music world. Then again, what's there to advertise?  

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ANDY: Pop Music Not Pills. © said...

Thanks James, but the McCoys I put up are our own Singapore boys. The ones on You Tube are from abroad.

JAMES KWOK said...

Yeah, I know: the Singa-McCoys, and the AngMoh-McCoys. So let's ask the judges - which is the better McCoys - the Real McCoys?

chakap chakap said...

The posting explains that Vinyl record sleeve covers and the inner ones were actually flyers and brochures to advertise forthcoming titles. Very clever promotional device in the 60s.


Hi Andy

If I am not wrong, in those days whenever we have and LP vinyl type, it is usually accompanied with an extra piece showing many other LP besides it usual white LP cover and in it we can see the other bands or singer album from the same label.

I believe this is one way for you to add to your other collection.

The write up was good and beneficial to many as they will understand and know the difference how advertising and marketing was done in those old days.

Thanks for sharing. It is interesting that bring back fond memories.


ANDY: Pop Music Not Pills. © said...

Yes, good old fashioned advertising which is very effective.

"Ah that's the next record I'm going to buy," you tell yourself.

Thanks Rickie for being a part of this community of music bloggers. I appreciate the time you take, which I know can be pretty busy.

chakap chakap said...

When choosing inner record sleeve for vinyl record project today, the artiste can go beyond a white record sleeve. Some record producers offer white record sleeves, colored record sleeves and printed record sleeves all designed to create an awesome finished project.

Apparently record sleeve covers are still a subject of attractiveness and awareness, even today and may boost sales. Or do they?

chakap chakap2 said...

A record sleeve is the outer covering of a vinyl recording. The sleeve is the paper covering closest in contact to the surface of the recording, as in "dust sleeve", "liner" and "album liner".

The term has come to be synonymous with "record jacket" and "album jacket", which is the outermost cardboard covering of a vinyl LP.

The vinyl LP jacket and the 7"/12" sleeve are the areas to receive considerable attention to graphic design, and will contain the most important and pertinent information about the recording (manufacturer, artist, title of recording, and content.

Edited from Wiki.

Anonymous said...

I just heard Rita Chao passed away 6 months ago at aged 64. So sad RIP

Melvin Chua said...

Hi Andy,

Good afternoon - do hope your week is coming along great. Thanks for your latest and delightful read on Singapore's vinyl sleeves in the 60s - it goes to show how much advertising has changed over the years!

ANDY: Pop Music Not Pills. © said...

It is sad news indeed to hear of the passing of Rita Chao, one of the most popular artistes in the 60s. She was the peak amongst well-known Chinese singers who used to sing in English too.

Without Rita Chao Singapore 60s music would not have been the same. We have lost a truly talented,petite and pretty lady. May she rest in peace.

Thank you anon for informing us.

ANDY: Pop Music Not Pills. © said...

Thank you Malvin for supporting this blog and take time off your busy schedule. It is true that advertising has changed so much over the years.



I've found the same music "Marching along with The Blue Diamonds" on a single vinyl 7 inch.It suits in a jukebox. I will sell it.

Your sincerely,

Jukebox Freak