SINGAPORE 60's: ANDY's POP MUSIC INFLUENCE IS MY PERSONAL MUSIC AND MEMORY TRAIL. PICTURES TELL STORIES BUT I DO NOT OWN THE RIGHTS TO YOU TUBE VIDEOS, AUDIO TRACKS OR IMAGES. THEY HAVE BEEN UPLOADED FOR EDUCATIONAL AND ILLUSTRATIVE PURPOSES SO INFORM ME IF COPYRIGHTED AND THEY WILL BE DELETED. ANDY LIM (NOVEMBER, 2008).

Thursday, September 17, 2009

Zhang Xiao Ying Promotes Denon Stereophonic

It is quite obvious that this back cover of Zhang Xiao Ying's Prinstar EP vinyl is promoting the 60's Denon stereophonic record player, popular among the general public who cannot afford expensive European, British or American sets.

The stereo set consists of a record player, a radio/tuner/amplifier and a pair of simple speakers. In this typical 45 rpm Chinese recording made in Singapore, Zhang Xiao Ying is accompanied by a well-known guitar group called The Travellers although the songs are not part of the promotional package as offered by other advertisements on vinyls.

Vinyl covers were used as a means of promoting products because back in the 60s a popular singer could generate at least 10,000 copies of an Extended Play record. Each EP sells for less than US$4.00, an affordable price for any teenager or person in the street. 

Usually the company advertising the product paid for the production of the sleeve, saving the music company some money from its total budget.

Image/original article: Andy Lim Collection

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