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| 1. Singapore Pop Artistes |
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| 2. International Pop Artistes (UK). |
Support SG50: Highlighting Memories.Information for the Young 'Uns Today.
Internal Record Sleeve:
It is common knowledge in the 1960s that Singapore pop artistes and international ones are promoted together on inside sleeve covers (jackets as the Americans call them).
The inside sleeve (image 3) found within the covers of vinyl records is proof enough. As an example, in the new 7-inch EP/EMI releases for 1968, big stars like Cliff Richard and Lulu (image 2) are featured on the same soft cover with local recording artistes The McCoys and Sugiman Jahuri (image 1).
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| 3: Internal soft sleeve vinyl covers from EMI Records. |
Similarly, this soft sleeve cover (image 4) shields a record in between. Again the Chinese singers (right), well-known in Asia, are juxtaposed with top world singers like Nat King Cole, Herman's Hermits, Judd Solo and Keith West (left).
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| 4: Advertising Layout on a Double Sheet Soft Sleeve |
Singles (record with two songs on one vinyl) are stored in colourful sleeves to advertise future releases. The 5th image shows this trend when 4 record covers are displayed attractively on each corner of the sleeve. One picture would feature an Asian star, i.e. Siew Fong Fong's pop Chinese Long Play L.O.V.E. which comes with 3 other LP covers, namely, Bobby Gentry, Glen Campbell and a Hawaiian Favourites selection.
Extended Play Record Cover (Jackets):
Then the promoters get really serious when Extended Play record covers illustrate the same trend. European pop singers like Maria Zamora, Herman van Keeken and Mieke Telkamp share stardom on the front sleeve with Asian/Dutch powerhouse Anneke Gronloh. She sings in Indonesian, English and Dutch, rising to fame with an Indonesian hit Asmara (Love).
No Sleeve, No Cover, No Record:
In today's media exposure, do we still find our local pop stars featured together with international ones under the same banner? I doubt it. I guess Asian singers have done exceptionally well today and have a niche of their own in the music world. Then again, what's there to advertise?
Information's a click away on the website and you just download from iTunes or wherever. So if you wish to buy Kit Chan songs, just pay through Credit, download and get your songs:
Copyrights Reserved (c).
Thanks James, but the McCoys I put up are our own Singapore boys. The ones on You Tube are from abroad.
ReplyDeleteYeah, I know: the Singa-McCoys, and the AngMoh-McCoys. So let's ask the judges - which is the better McCoys - the Real McCoys?
ReplyDeleteThe posting explains that Vinyl record sleeve covers and the inner ones were actually flyers and brochures to advertise forthcoming titles. Very clever promotional device in the 60s.
ReplyDeleteHi Andy
ReplyDeleteIf I am not wrong, in those days whenever we have and LP vinyl type, it is usually accompanied with an extra piece showing many other LP besides it usual white LP cover and in it we can see the other bands or singer album from the same label.
I believe this is one way for you to add to your other collection.
The write up was good and beneficial to many as they will understand and know the difference how advertising and marketing was done in those old days.
Thanks for sharing. It is interesting that bring back fond memories.
Cheers
Yes, good old fashioned advertising which is very effective.
ReplyDelete"Ah that's the next record I'm going to buy," you tell yourself.
Thanks Rickie for being a part of this community of music bloggers. I appreciate the time you take, which I know can be pretty busy.
When choosing inner record sleeve for vinyl record project today, the artiste can go beyond a white record sleeve. Some record producers offer white record sleeves, colored record sleeves and printed record sleeves all designed to create an awesome finished project.
ReplyDeleteApparently record sleeve covers are still a subject of attractiveness and awareness, even today and may boost sales. Or do they?
A record sleeve is the outer covering of a vinyl recording. The sleeve is the paper covering closest in contact to the surface of the recording, as in "dust sleeve", "liner" and "album liner".
ReplyDeleteThe term has come to be synonymous with "record jacket" and "album jacket", which is the outermost cardboard covering of a vinyl LP.
The vinyl LP jacket and the 7"/12" sleeve are the areas to receive considerable attention to graphic design, and will contain the most important and pertinent information about the recording (manufacturer, artist, title of recording, and content.
Edited from Wiki.
I just heard Rita Chao passed away 6 months ago at aged 64. So sad RIP
ReplyDeleteHi Andy,
ReplyDeleteGood afternoon - do hope your week is coming along great. Thanks for your latest and delightful read on Singapore's vinyl sleeves in the 60s - it goes to show how much advertising has changed over the years!
It is sad news indeed to hear of the passing of Rita Chao, one of the most popular artistes in the 60s. She was the peak amongst well-known Chinese singers who used to sing in English too.
ReplyDeleteWithout Rita Chao Singapore 60s music would not have been the same. We have lost a truly talented,petite and pretty lady. May she rest in peace.
Thank you anon for informing us.
Thank you Malvin for supporting this blog and take time off your busy schedule. It is true that advertising has changed so much over the years.
ReplyDeleteHello,
ReplyDeleteI've found the same music "Marching along with The Blue Diamonds" on a single vinyl 7 inch.It suits in a jukebox. I will sell it.
Your sincerely,
Jukebox Freak