Monday, September 14, 2009

(E) Advertisements On 60s Vinyl Records

Image from vinyl record cover.

UP TO 500 VIEWS, 20 CHATS, COMMENTS

When Milkmaid Milk promoted their sweetened condensed milk, they gave away a free vinyl (image) with the January 1971 issue of a well-known Singapore woman's magazine.

The EP has 8 tracks but none of them are pop songs. Side One has the jingle, Grow Tall Little Man in English, Mandarin, Hokkien, Cantonese, Malay and Tamil while the fourth track is the musical version.

Side Two has another jingle, Go Get Milkmaid Milk sung in Singapore's four official languages and the two Chinese dialects. The back cover has the lyrics of the two jingles.

These two jingles are so popular that even today older Singaporeans remember them. Grow tall little man/Don't fall little man/You've got a lot of growing to do... It is Singapore 60s music, produced, composed and sung by our local boys and girls.

It is not surprising that many seniors today grew up drinking their coffee and tea with this particular brand of milk. Did we have a choice?

Image/original article: Andy Lim Collection (Nestle Record: MM 11.11.70 Stereo/Mono).

Nestle Grow Tall Little Man Mandarin Hokkien Cantonese. Video: Rachel Tan.

5 comments:

  1. FACEBOOK CHATS22.3.23

    Stephen Han
    Milk was quite cheap and put mom would buy Milkmaid milkI used to put my thumb in for the sweet and delicious Milkmaid in the 60s

    Andy Young
    Stephen Han, yes. It is very sweet. Thanks for sharing.

    ReplyDelete
  2. FACEBOOK CHATS22.3.23

    Koh Daisy
    Babies n kids grew up on condensed milk then …Milkmaid, Dutch Baby, Blue Cross, Centurion etc.

    Formula milk like Lactogen and Nespray ? were introduced much later in the late 50s…only people who could afford it bought these milk products. Most babies from large families I know were breastfed … a healthier and cheaper option.
    🤣🤣🤣

    Andy Young
    Koh Daisy, that's true. The best choice after all is natural milk. Thanks for providing a list of the milk labels available those years. Appreciate.

    Andy Young
    Thanks Kwandy and Raymond to for the early LIKES for this post.


    ReplyDelete
  3. FACEBOOK CHATS24.3.23

    Andy Young
    Thanks Kwandy and Raymond to for the early LIKES for this post.
    Reply1d
    Tan Teng Teng
    I have this vinyl.

    Andy Young
    Thanks to all FB folks who like this post.

    Andy Young
    Thanks to new folks, HAWK and LAYLA for liking this post. And other friends too. We all love milk but the fresh ones I guess.
    Cheers.

    Any advertisements that you have seen on vinyl records?
    Do write in.

    ReplyDelete
  4. FACEBOOK CHATS25.3.23

    DON'T MISS THIS CHAT BELOW. INTERESTING CONVERSATION;

    Andy Young
    Yes, here's another milk advertisement. From THE STROLLERS. Cheers.

    Jimmy Appudurai-chua
    You guys are talking about condensed milk

    Andy Young
    Jimmy Appudurai-chua yes, and it was popular then. But health wise; I guess people understand today.

    Jimmy Appudurai-chua
    Andy Young the amount of sugar are very high

    Andy Young
    Jimmy Appudurai-chua yes. It's powerful advertising that overcome these hurdles. And the songs too; jingles make the heart grow fonder? Happy brainwashing techniques. Thank you sir.

    Freda Hanum
    There's so much difference what kids were fed before those days compare to nowadays, how lucky of these modern world kids!

    Andy Young
    Freda Hanum, yes. Now fresh milk all the way, except for some who still consume 'sugar-milk' 😅

    Denyse Tessensohn
    The music was composed and played by Steve Hogan.

    Andy Young
    Denyse Tessensohn thanks very much for this! You are welcome to write an article for the blog if you wish and how Mr Hogan got to compose and play it.

    ReplyDelete
  5. Colin Colin
    James Kwok
    Koh Daisy
    Yen Chow
    Poh Huat Tng
    Raymond Cho
    Tan Teng Teng
    Kwandy Yao
    Salim Mohamed
    Dewi Sie
    Sammin Ang
    Michael Lee
    Freda Hanum
    Jimmy Appudurai-chua
    Chow Wen Hing
    Hawk Chen
    Layla Zhou
    Ser Kiong Tan
    Rose Khoo
    Lim Nance
    Stephen Han

    THANKS TO THE ABOVE FB READERS WHO LIKE THIS POSTING.

    ReplyDelete