Perth, Western Australia.
Talk about a blast from the past! Hubby and I met Andy through a mutual friend last week and over chicken rice (one of the best I've eaten, but that's another story) we waxed nostalgic about the music of the 60's and 70's. No surprise considering Andy's links to the Silver Strings and Hubby's boast to being an original member of the Hilites, whose frontman, Matthew Tan, later found fame as the Singapore Cowboy and the band became known as Matthew and the Mandarins.
The catchy jingle was produced by a Hong Kong-based production house through our advertising agency for the launch of the Levi's 2nd Generation ad campaign. The campaign was a re-launch of the brand, targeted at the youth of the day - the 2nd generation of the original proud Levi's devotees.
The details are lost in the mist of time, but I remember that the boys in the band were a delight to work with, especially frontman Chris Vadham (RIP) who blew my bosses away with his magic vocals, and Abel Gan. I believe the band performed the song live at the Levi's 2nd Generation launch event and might have been at several of the road shows which my team staged at various shopping centres across the island.
Images: Jeans of different make. For illustration only.
The road shows were a hit - with leggy models in skin-tight Levi's prancing and strutting to the Walking Proud theme song and disco favourites like, Do the Hustle, Bump, Saturday Night Fever... As part of the ad campaign, copies of the Walking Proud Extended Play record were either given away or sold for a song (pun intended) with each purchase of a pair of Levi's 2nd Generation jeans.
It would be interesting to know if anyone out there is still Walking Proud in his/her pair of Levi's 2nd Generation and/or has the record.
[This article does not promote any product.]