Thursday, September 17, 2009
(G) Cigarette Advertisement With Theme Music
When cigarettes were the order of the day up to the 70s, advertisements were rampant and most of the popular brands of tobacco were sold in Singapore. These advertisements could be heard on the radio or rediffusion and seen on both the small and large screen. Newspapers, magazines and even vinyl records were promoting cigarettes (image).
By the early 70s, the Singapore government had already realized the negative effects of smoking, and implemented regulations for smoking vide restricting smoking in public places and advertising of tobacco. Now smoking is totally banned in Singapore and to get a puff, one can only do so in designated areas. It is also expensive to smoke.
On Side One of the 45 rpm vinyl (image), the title theme, Get Away From The Everyday, was sung in English on the first track while the second track had the same theme played on the organ. On Side Two, the saxaphone was used to play the Consulate theme.
The back cover promoted Consulate Filter Tipped Menthol Fresh in its green box and Consulate King Size Filter Tip Virginia in its maroon box. In the 60s the people were enjoying movie theme songs, airline theme songs, condensed milk theme songs and cigarette theme songs. What other theme songs were there? Anyone?
Image/original article: Andy Lim Collection.