When Milkmaid Milk promoted their sweetened condensed milk, they gave away a free vinyl (image) with the January 1971 issue of a well-known Singapore woman's magazine.
The EP has 8 tracks but none of them are pop songs. Side One has the jingle, Grow Tall Little Man in English, Mandarin, Hokkien, Cantonese, Malay and Tamil while the fourth track is the musical version.
Side Two has another jingle, Go Get Milkmaid Milk sung in Singapore's four official languages and the two Chinese dialects. The back cover has the lyrics of the two jingles.
These two jingles are so popular that even today older Singaporeans remember them. Grow tall little man/Don't fall little man/You've got a lot of growing to do... It is Singapore 60s music, produced, composed and sung by our local boys and girls.
It is not surprising that many seniors today grew up drinking their coffee and tea with this particular brand of milk. Did we have a choice?
Image/original article: Andy Lim Collection (Nestle Record: MM 11.11.70 Stereo/Mono).
Nestle Grow Tall Little Man Mandarin Hokkien Cantonese. Video: Rachel Tan.