Monday, September 14, 2009

(E) Advertisements On 60s Vinyl Records

Image from vinyl record cover.

UP TO 500 VIEWS, 20 CHATS, COMMENTS

When Milkmaid Milk promoted their sweetened condensed milk, they gave away a free vinyl (image) with the January 1971 issue of a well-known Singapore woman's magazine.

The EP has 8 tracks but none of them are pop songs. Side One has the jingle, Grow Tall Little Man in English, Mandarin, Hokkien, Cantonese, Malay and Tamil while the fourth track is the musical version.

Side Two has another jingle, Go Get Milkmaid Milk sung in Singapore's four official languages and the two Chinese dialects. The back cover has the lyrics of the two jingles.

These two jingles are so popular that even today older Singaporeans remember them. Grow tall little man/Don't fall little man/You've got a lot of growing to do... It is Singapore 60s music, produced, composed and sung by our local boys and girls.

It is not surprising that many seniors today grew up drinking their coffee and tea with this particular brand of milk. Did we have a choice?

Image/original article: Andy Lim Collection (Nestle Record: MM 11.11.70 Stereo/Mono).

Nestle Grow Tall Little Man Mandarin Hokkien Cantonese. Video: Rachel Tan.

5 comments:

FACEBOOK CHATS said...

Stephen Han
Milk was quite cheap and put mom would buy Milkmaid milkI used to put my thumb in for the sweet and delicious Milkmaid in the 60s

Andy Young
Stephen Han, yes. It is very sweet. Thanks for sharing.

FACEBOOK CHATS said...

Koh Daisy
Babies n kids grew up on condensed milk then …Milkmaid, Dutch Baby, Blue Cross, Centurion etc.

Formula milk like Lactogen and Nespray ? were introduced much later in the late 50s…only people who could afford it bought these milk products. Most babies from large families I know were breastfed … a healthier and cheaper option.
🤣🤣🤣

Andy Young
Koh Daisy, that's true. The best choice after all is natural milk. Thanks for providing a list of the milk labels available those years. Appreciate.

Andy Young
Thanks Kwandy and Raymond to for the early LIKES for this post.


FACEBOOK CHATS said...

Andy Young
Thanks Kwandy and Raymond to for the early LIKES for this post.
Reply1d
Tan Teng Teng
I have this vinyl.

Andy Young
Thanks to all FB folks who like this post.

Andy Young
Thanks to new folks, HAWK and LAYLA for liking this post. And other friends too. We all love milk but the fresh ones I guess.
Cheers.

Any advertisements that you have seen on vinyl records?
Do write in.

FACEBOOK CHATS said...

DON'T MISS THIS CHAT BELOW. INTERESTING CONVERSATION;

Andy Young
Yes, here's another milk advertisement. From THE STROLLERS. Cheers.

Jimmy Appudurai-chua
You guys are talking about condensed milk

Andy Young
Jimmy Appudurai-chua yes, and it was popular then. But health wise; I guess people understand today.

Jimmy Appudurai-chua
Andy Young the amount of sugar are very high

Andy Young
Jimmy Appudurai-chua yes. It's powerful advertising that overcome these hurdles. And the songs too; jingles make the heart grow fonder? Happy brainwashing techniques. Thank you sir.

Freda Hanum
There's so much difference what kids were fed before those days compare to nowadays, how lucky of these modern world kids!

Andy Young
Freda Hanum, yes. Now fresh milk all the way, except for some who still consume 'sugar-milk' 😅

Denyse Tessensohn
The music was composed and played by Steve Hogan.

Andy Young
Denyse Tessensohn thanks very much for this! You are welcome to write an article for the blog if you wish and how Mr Hogan got to compose and play it.

ANDY: Pop Music Not Pills. © said...

Colin Colin
James Kwok
Koh Daisy
Yen Chow
Poh Huat Tng
Raymond Cho
Tan Teng Teng
Kwandy Yao
Salim Mohamed
Dewi Sie
Sammin Ang
Michael Lee
Freda Hanum
Jimmy Appudurai-chua
Chow Wen Hing
Hawk Chen
Layla Zhou
Ser Kiong Tan
Rose Khoo
Lim Nance
Stephen Han

THANKS TO THE ABOVE FB READERS WHO LIKE THIS POSTING.